No matter
what the business, one hundred years is a long time. When Albert Schuler,
Sr. opened a restaurant on Main Street of Marshall, Michigan in 1909,
Ty Cobb and Honus Wagner were stars in the National Pastime. William
Howard Taft was President. The term "World War" had not yet been coined
(let alone twice). Not only was the information superhighway nonexistent,
the Interstate highway system was still decades from fruition.
For
nearly a century, Schuler's Restaurant & Pub has kept it in the family
- and beaten the odds. How rare is this achievement? According to the
Family Firm Institute (FFI), nearly 70 percent of all family owned businesses
fail before reaching the second generation, and 88 percent fail before
the third generation. Only about three percent survive to the fourth
generation and beyond. Schuler's, the fourth-generation, family-owned
restaurant in Marshall, Michigan, has become an institution.
Four generations
of Schuler's have built the family reputation and have helped to maintain
traditions that grow out of good, honest work and a love of food, people,
and the community. Along the way, each generation has shown a flair
for imagination and innovation in the hospitality and food industry.
An
orphaned cigar-maker who became a restaurant owner, hotelier and peace
officer, Albert Schuler loved to cook. He parlayed that avocation into
a successful business, and passed along to his sons the building blocks
for a hospitality dynasty.
Winston
Schuler, an exceptional collegiate athlete, taught school in Michigan's
Upper Peninsula before returning to Marshall to take over the family
business. Over nearly 50 years, he would turn the family name into a
household word in the Midwest and become a popular icon.
Groomed
for the family business and determined to modernize and improve while
staying true to the family philosophy, Hans Schuler learned many different
aspects of the job as a young man. He joined his well-known and exuberant
father as a key member of the restaurant's management team upon his
graduation from college, and his vision for the future has secured the
restaurant's success in changing times.
The
fourth generation of Schuler's continues to contribute to the family
reputation. Hans' daughters, Suzanne and Elizabeth have always played
supportive roles and, as they were growing up, both worked in the restaurant
and learned the family trade. Larry Schuler, like his grandfather, has
served as President of the Michigan Restaurant Association. Hans' other
son, Jonathan-like his great-grandfather-loves being in the kitchen.
With his refreshing new culinary approaches, he adds to the Schuler
reputation for excellence and innovation.
These family
members have all been very different, yet each has had a special role
to play in creating the family's traditions. "Grandfather started it
all. Win built and enhanced the image. My sons have embraced fine food
and hospitality in their careers. We're happy to be carrying on the
tradition while working to meet the needs and desires of today's dining
public," says Hans Schuler.
Some of
the recipes contained in this book are new; others are old favorites.
In many ways, they reflect the diversity and creativity that have been
a part of the Schuler family experience for nearly a century. This is
the story of a restaurant that has continued to evolve to serve its
guests. It's also the story of a family, whose love for fine food and
drink has made that evolution possible.